Sports: The Rise of (Almost) 24‑Hour Fitness Gyms

In Casablanca, a city where days often stretch late into the night, sports are reinventing themselves to keep up with the metropolis’s frantic pace. In recent years, a new model has taken hold: gyms with extended hours, sometimes open until the early morning, or even 24 hours a day.

This transformation reflects both a shift in lifestyles and a rapidly expanding culture of well‑being.

International clubs such as Anytime Fitness Oasis Casablanca and Anytime Fitness Zerktouni now allow members to train at any hour thanks to secure badge access.

This concept responds to a local reality: executives working late, entrepreneurs with irregular schedules, night‑owl freelancers, or simply sports enthusiasts who want to avoid peak hours are finally finding solutions suited to their schedules.

The boom in continuously open gyms is part of a broader dynamic. Morocco’s fitness market is experiencing sustained growth, driven by an urban youth increasingly attentive to their health and well‑being.

Social media, specialized influencers, and access to abundant information about sport and health are accelerating this cultural shift. In Casablanca alone, nearly 300 gyms were recorded in 2025, a number that continues to rise—evidence of the rapid democratization of sports practice.

In business districts and dynamic residential areas, several brands have realized that the main obstacle is no longer motivation, but lack of time.

Clubs such as On Air Zerktouni, open until 5 a.m., embody this new generation of urban fitness and attract executives, entrepreneurs, freelancers, and workers with irregular hours who prefer late‑night or very early morning workouts.

Other gyms follow the same approach with extended opening hours, such as Fitness Park Racine or Fitness Park Sidi Maârouf, which close after midnight and thus allow members to avoid the usual peak periods.

As a result, it is no longer unusual in Casablanca to see people training at 11 p.m., midnight, or after a long day of work. The evolution does not only concern opening hours, but also the practices themselves, which are transforming in line with members’ expectations.

Today, gyms in Casablanca offer HIIT and intensive cross‑training sessions, boxing fitness and combat sports classes, disciplines such as yoga, Pilates, or mobility training, personalized one‑on‑one coaching, as well as hybrid programs combining in‑person sessions with digital follow‑up.

Anytime Fitness

The gyms in the Oasis Casablanca and Zerktouni districts offer 24/7 access secured by badge, ideal for executives, freelancers, and night owls. They combine modern equipment, personalized coaching, and maximum flexibility so members can train at their own pace, without time constraints.

On Air Zerktouni

Open until 5 a.m., On Air Zerktouni embodies urban nighttime fitness. Its clientele consists of workers with irregular schedules and entrepreneurs, attracted by late‑night or early‑morning workouts in a modern space combining comprehensive equipment and a dynamic atmosphere.

Fitness Park

Fitness Park Racine and Sidi Maârouf rely on extended hours, closing after midnight to avoid peak crowd periods. These clubs offer a wide range of activities, from cross‑training to yoga, allowing members to train effectively while adapting to busy schedules.