Kingdom
The Moroccan National Tourist Office is Partnering With Canal+ to Promote Moroccan Golf Tourism
This partnership aims to showcase several strategic regions, highlighting the richness and diversity of the national golf offering through the program Izi Driver Maroc.
The Moroccan National Tourist Office (ONMT) announced that it has entered into a strategic partnership with Canal+ aimed at bringing Moroccan golf tourism into the international spotlight.
“ONMT announces the establishment of a partnership with Canal+ centered around the program Izi Driver Maroc, an audiovisual show dedicated to golf tourism and the discovery of Moroccan destinations,” the Office said in a statement.
This collaboration is part of an international promotion strategy based on the creation of premium content capable of showcasing regions and strengthening Morocco’s visibility in major tourism markets, the same source added.
With Izi Driver Maroc, Canal+ and ONMT offer an original golf road trip format that combines sport, tourism, culture, and lifestyle in a modern and immersive approach.
The program travels across the Kingdom’s main destinations, exploring their emblematic courses, landscapes, and heritage, while highlighting the Moroccan tourism experience in all its diversity.
Hosted by French comedian and actor Thomas Séraphine, the show adopts an accessible and dynamic tone, enabling it to reach a broad and targeted international audience.
Each episode immerses viewers in one or two major golf courses while also showcasing the cultural, gastronomic, and human richness of the regions visited, offering a comprehensive and appealing vision of Morocco as a destination.
The program consists of eight 15-minute episodes and spans several strategic regions, illustrating the richness and diversity of the national golf offering. Marrakech; Rabat; Casablanca and El Jadida; Agadir and Taghazout; Fez; Tangier; and Saidia are the stops on this road trip, which highlights iconic courses and the identity of each destination.
The broadcast of Izi Driver Maroc, scheduled from mid-April on the Canal Golf+ channel, will ensure broad international visibility for Morocco and reach a European and global audience of golf enthusiasts and lifestyle travelers.
This partnership thus provides Morocco with a strategic media showcase and strengthens its positioning as a leading golf destination, the statement concludes.
