Kingdom
Employment Market: What 2025 HR Trends Reveal and Prospects for 2026
According to the ReKrute platform, more than 71,000 positions were offered over the past twelve months, showing a slight increase compared to 2024. The services sector remains the leading recruiting industry.
The Moroccan job market confirms its recovery momentum. According to the latest data published by the ReKrute platform, more than 71,000 positions were offered over the past twelve months, showing a slight increase compared to 2024 when 60,869 offers were recorded. While artificial intelligence does not yet seem to be impacting recruitment volumes, it is profoundly transforming the profiles sought by companies.
Services remain the leading recruiting sector
Already dominant in 2024, the service sectors continue to concentrate the majority of opportunities. In 2025, they alone account for 54.3% of recruitments, far ahead of industry (21.6%) and distribution (7.1%), which is now established among the main job providers. Education and training also rise to 5.9%, reflecting growing needs for skills development, while construction (4.8%) and agriculture and mining (3.8%) testify to a gradual diversification of recruitment. Conversely, tourism (2.1%) and the public sector (0.4%) record a decline after a peak observed the previous year.
IT leads in recruitment
In terms of functions, the year 2025 marks a clearer orientation towards high-value technological and operational professions. IT and electronics take the lead with 18% of recruitments, compared to 10% in 2024, confirming the acceleration of needs related to digitalization and AI. Call center jobs decline to 10.5% (compared to 22% a year earlier), reflecting more of a qualitative evolution of the sector than a disengagement. Management, accounting and finance functions rise to 8.3%, while sales positions stabilize at 8.4% in a context of sales force rationalization. Human resources (5.6%), project management and R&D (5.4%) or production, quality and safety (4.7%) gain importance, reflecting rising organizational and industrial demands. Purchasing and supply chain (4.1%) are also emerging, driven by supply chain resilience challenges.
Despite the relative stability of the top 10 most sought-after functions in recent years, expectations are evolving in terms of skills. Companies now favor profiles capable of integrating artificial intelligence into their practices, while maintaining critical thinking and innovation capacity. Functions combining technical, digital and managerial skills thus concentrate the majority of recruitments.
Academic requirements remain high
In 2025, 55% of job offers target profiles with a Master’s degree or higher, compared to 62% in 2024. Levels from Associate’s to Bachelor’s degree represent 37% of recruitments, confirming their key role in operations, while profiles with a high school diploma or less remain in the minority (6%).
The geography of employment remains highly polarized
Casablanca concentrates nearly half of the opportunities (48.5%), confirming its status as the main economic hub. Rabat establishes itself as the second hub with 26.2%, while Marrakech (8.6%) and Tangier (4.2%) are progressing, driven respectively by services, tourism, and industrial and logistics dynamics.
Employment: Prospects for 2026
Looking ahead to 2026, several sectors are identified as drivers, in line with national orientations: offshoring and value-added services, construction, as well as AI and digital. Public investments, infrastructure projects and decarbonization challenges are expected to support demand for qualified talent. ReKrute data indicates that most professions will now integrate a technological or AI-related dimension, which has become a cross-cutting prerequisite, even in historically non-technical functions.
Nevertheless, some profiles remain particularly difficult to recruit. “The most complex talents to find are those who combine sharp technical expertise, multilingual proficiency, proven professional maturity, and the ability to interact according to the standards of local and international clients,” emphasizes Lamia Lahiaoui, Senior Vice President HR, ESG & Facilities at DXC Technology Morocco.
Another major trend: offshoring, whose professions continue to evolve towards higher added value, while maintaining a sustained volume of recruitment. In an increasingly expertise-oriented market, the scarcity of hybrid profiles, which are simultaneously technical, linguistic, and managerial, is expected to remain one of the main HR challenges for companies in 2026.
