Automobile 2025: A Record-Breaking Year

There are still a few weeks before the year 2025 ends. Yet, the new vehicle market has already broken the historic sales record of 2018, with 177,359 units sold.

According to figures released by the Association of Vehicle Importers in Morocco (AIVAM), by the end of November, the sector had totaled 208,018 units sold. This represents an increase of 35.27% compared to the 153,779 units for the same period in 2024.

In reality, this feat confirms the view of several professionals, convinced since the first quarter that 2025 is well on its way to beating the 2018 sales record.

In this regard, it is important to recall, on an annual cumulative basis, that registrations had already involved 146,590 units by the end of August 2025, marking a growth of 35.04% compared to the same period in 2024. In short, the figures put forward for the current year amply confirm the exceptionally upward trajectory of the new vehicle market.

19,193 passenger cars sold in November

According to AIVAM figures, passenger cars recorded an increase of 37.87%, with 19,193 units finding buyers compared to 13,921 in November 2024. The light commercial vehicle segment is not far behind, recording significant growth of 26.51%, thus reaching 2,410 units (compared to 1,905 units a year earlier).

In total, overall sales (passenger cars + light commercial vehicles) for the previous month peaked at 21,603 units, an increase of 36.50% compared to the 15,826 units sold in November 2024.

Beyond these details related to a lucrative November for new vehicle sellers, it is important to emphasize an unprecedented fact: for the first time, the domestic market has crossed the symbolic threshold of 200,000 new vehicles sold even before the end of the fiscal year on December 31. This more than remarkable performance can be linked to a combination of several factors favorable to the sales of passenger cars and light commercial vehicles.

First, at the macroeconomic level, the Moroccan economy is expected to record an acceleration in its growth rate to reach 4.7% in annual variation in the fourth quarter of 2025, according to forecasts by the High Commission for Planning (HCP).

This momentum would be driven by the sustained strength of domestic demand, an improvement in the external context, coupled with a notable sectoral recovery in services, industry, and construction. The low inflation rate, which helps limit price increases, is also a rather favorable condition for sales.

To this, we should also add the underlying trend of rising household purchasing power, bolstered, among other things, by the wage increase for nearly one million civil servants in July 2025. As an illustration, in October 2025, inflation fell to its lowest level since March 2021, at 0.1%, in annual variation compared to October 2024.

The central bank’s (BAM) cut of the key interest rate in March 2025 to 2.25% has, to some extent, contributed to making financing for the purchase of new vehicles more accessible (with the reduction of some lending rates).

To this favorable economic climate are added fuel prices considered reasonable compared, for example, to those of 2022, a year marked by a high inflation rate (6.6%).

Another parameter likely to contribute to the explosion of new vehicle sales: the existence of a very extensive offering in thermal, hybrid, or electric powertrains, adapted to the needs of national buyers, with the added bonus of prices that take into account their economic realities.

Two preferred brands

It emerges from the interim sales report for the first eleven months of 2025 that Renault and Dacia continue to be the two favorite brands of Moroccan buyers.

Dacia’s dominance of the new vehicle market is reinforced by over 43,000 units sold (passenger cars) and an impressive market share of 23.35%. The French brand thus shows growth of 24.87%.

Renault, which comes in second in terms of sales, has impressive performances to its credit. Over 32,000 units of the diamond brand, which holds a market share of 17.76%, have found buyers during the first eleven months of 2025.

Another spectacular performance: Renault recorded growth of 57.64% compared to the same period in 2024. In the same vein, it should be noted that brands like Hyundai, Peugeot, and Volkswagen have posted very commendable results, with respective growth rates of 32.56%, 53.95%, and 31.52%.

Regarding the premium segment, in detail, the brand with the propeller (BMW) particularly stands out as of the end of November with marked growth of 12.66%.

However, we should note that Audi maintains its dominance of the new vehicle market in the aforementioned premium segment, with growth of 8.03% and a market share higher than its main competitor BMW. For its part, Mercedes-Benz recorded modest growth of 1.59%.

That said, examining the dynamism of the automotive market without mentioning the impressive breakthrough of Chinese cars, which are increasingly appealing to Moroccan buyers, would be a partial exercise, not taking into account all the growth drivers during this exceptional year.

Ultimately, one of the main pillars of the sales growth of Chinese vehicles in Morocco is none other than the famous brand BYD, which, already by the end of July 2025, was celebrating the production of 13 million cars worldwide.

Other brands like Great Wall Motors, Changan, MG, Chery, and Soueast show notable growth levels. This demonstrates the constant consolidation of their positioning in the Moroccan market.

Light Commercial Vehicles: Fiat closely follows Renault

In the light commercial vehicle segment, on an annual cumulative basis, the diamond brand retains its number one position, with 4,294 units sold and a market share of 18.18% by the end of November 2025. Renault, however, recorded modest growth of 4.60%.

For its part, the Italian brand Fiat shines with exponential growth of 142.29%, rising from 1,764 units in 2024 to 4,274 units in 2025. This performance allows the brand to increase its market share to 18.09% and substantially reduce the gap with Renault.

Still in the light commercial vehicle segment, it should be indicated that after Fiat, it is DFSK that achieved the most spectacular results. Indeed, during the first eleven months of the year, the Chinese brand recorded growth of 41.83%, with 2,482 units sold, allowing it to achieve a market share of 10.51%.

Finally, Ford recorded growth of 8.77%, reaching 2,444 units and a market share of 10.35%.