Influences
Kamal Mikou: “Moroccan executives must reinvent themselves in the face of a market undergoing major reconfiguration”
Amid accelerated digitalization, dynamic regionalization, and the rising importance of CSR issues, the executive job market in Morocco is experiencing a true metamorphosis. Insights from the managing director of the headhunting firm Interface RH.
Companies are no longer just looking for experts, but agile, digital, multilingual talents who are aware of CSR challenges. While large metropolitan areas are strengthening their attractiveness, hubs like Tangier, Agadir, or Nador are redrawing the map of qualified employment.
What are the most dynamic sectors today in terms of executive recruitment?
The demand for executives is particularly strong in fields related to IT, digital, and information technologies, driven by the widespread digitalization of companies.
The construction sector, with infrastructure and building projects, remains a major provider of jobs for technical and engineering profiles. Industry, especially in the automotive and aeronautical sectors, continues to attract high-level skills.
The rise of renewable energies also helps create new needs, as does the offshoring sector, which notably includes jobs in outsourced finance and fintech.
Do you observe a change in the types of executive profiles sought by Moroccan companies?
Yes, recruiters’ expectations are evolving rapidly. Companies increasingly seek versatile profiles, capable of combining business expertise with digital or managerial skills.
In a context of international openness, mastery of English becomes essential, as does the ability to operate in a multicultural environment.
There is also strong demand for executives able to manage cross-functional projects and leverage new technologies, notably artificial intelligence, with a focus on innovation and performance optimization.
Which profiles are the rarest and therefore the most sought after on the Moroccan market today?
The market faces a shortage of highly qualified profiles in several strategic areas. Tech and data specialists are particularly rare, partly due to competition from international markets and offshore companies.
Industrial engineers, especially in hubs like Tangier, Kenitra, or Nouaceur, are also highly sought after. Trilingual executives, with a strong international dimension, are few on the local market but highly prized, especially by large export-oriented companies.
Finally, experts in sustainable development and CSR represent an emerging category, with few truly trained profiles, making them highly coveted talents.
