Business
Kenz’up and Lana Cash: a strategic alliance serving financial inclusion
A collaboration designed to democratize mobile payments and reach unbanked populations. This partnership marks Kenz’up’s entry into the digital financial services vertical.
Kenz’up, a 100% Moroccan startup specializing in digital retention and customer activation, announces the signing of a strategic partnership with Lana Cash, a subsidiary of CIH Bank and a recognized player in financial services.
This partnership is based on a technological plug-in that will allow Kenz’up users to directly access Lana Cash’s mobile payment services, thus setting a new milestone in the shared ambition of both entities to accelerate financial inclusion in Morocco, according to a statement.
With more than 3.4 million Moroccans registered and a network of over 40 brands and 1,200 points of sale, Kenz’up continues its development by now integrating the digital financial services vertical through a mobile payment wallet. This collaboration is part of a strategy to expand its business lines while offering concrete and accessible solutions to populations still little or not banked.
Lana Cash is a subsidiary of CIH Bank, specialized in payment and money transfer services. Founded in 2019 and launched in 2021, Lana Cash offers innovative solutions for individuals and businesses.
With a network of more than 1,300 agencies across the Kingdom, Lana Cash provides practical, secure, and accessible financial services to all by using the latest technologies to improve the customer experience of its users.
This initiative aligns with Kenz’up’s mission to actively contribute to the digital transformation of the Moroccan financial sector by collaborating with existing operators to build a solid, inclusive, and sustainable digital ecosystem.
