Innovx Launches Athar Investment Fund to Transform African Agriculture

Innovx, a Business Builder and investor, has announced the launch of Athar Investment Fund, a new impact investment vehicle designed to support the transformation of African food supply chains. As announced in a press release, the fund will provide tailored financing mechanisms and strategic support, addressing the specific challenges and opportunities within Morocco and the broader African market.

The launch of Athar Investment Fund reflects Innovx’s commitment to contributing to the development of sustainable and resilient agriculture, which is essential for food security on the African continent. According to the press release, the fund’s mission is to support key innovators in the transformation of food systems by providing customized financing solutions and strategic support tailored to the unique challenges of the African market.

Athar Investment Fund aims to enable businesses to achieve sustainable growth while generating a lasting positive impact. As per the press release, the fund balances economic interests with value creation, contributing to an inclusive and sustainable development model.

«We advocate for a more inclusive definition of ‘’investment performance’’, where financial returns are no longer the sole metric of success. Our investment decisions give equal importance to the economic viability of projects and their social, economic, and environmental impact», explains Marouane Mortabit, CEO of Athar Investment Fund.

To achieve this ambition, Athar Investment Fund employs a rigorous, science-based impact measurement methodology tailored to tackle the challenges of climate change, inclusive growth, water stress, and the development of resilient agricultural models. The press release states that these strategies will play a crucial role in fostering long-term sustainability in the agricultural sector.

Firmly focused on the future of agriculture, Athar Investment Fund deploys strategic and financial resources to support businesses engaged in agri-food transformation, the development of sustainable agricultural infrastructure, and the structuring of agricultural value chains.

In a press release, it is highlighted that through its initiatives, Athar Investment Fund establishes itself as a catalyst for change, leveraging innovation and inclusive finance to foster a more sustainable and resilient African food system.