Business
Sports Equipment: When Fitness Invites Itself into the Living Room
Silent treadmills, designer rowers, smart dumbbells, or interactive mirrors… Home sports equipment has swapped raw sweat for techno elegance. A focus on a trend that strengthens both our biceps and our décor.
No more need for subscriptions, lockers, or waiting for the weight bench to free up. Since the pandemic and especially since brands understood that we like to sweat without leaving our living room, the home sports equipment market has transformed into a real design and high-tech playground.
Forget the old image of the squeaky elliptical bike at the back of the garage. In 2025, home sports equipment rhymes with aesthetics and connectivity. Brands like Peloton, Technogym, or Tonal have redefined the standards. Their promise? Stylish machines, space-saving, and controllable from an app.
Take Tonal, this wall-mounted station from the United States that combines artificial intelligence, personalized coaching, and weight training without physical weights. In short, you lift virtual weights, but your arms definitely feel the difference.
Minimalist design, haptic feedback, vocal feedback: it’s Silicon Valley entering your arm workout.
Another star of home gym 2.0: The Mirror (acquired by Lululemon), a smart mirror that displays your coach in augmented reality while reflecting your own image. Yoga, cardio, HIIT, dance… you follow your session like a Netflix series.
All this without moving your living room rug. For cycling enthusiasts, Peloton remains the absolute icon. With its sleek connected bikes and live classes (filmed in studios with an urban pop vibe), the brand has created a true community of home riders, with real-time rankings and playlists that boost motivation.
On the weight training side, adjustable dumbbells are a hit. The brand Bowflex offers models ranging from 2 to 24 kg, adjustable with one click. No more carrying around a Babel tower of plates: welcome compact and chic efficiency.
And if you like variety, NordicTrack offers incline treadmills, foldable rowers, and even virtual reality systems to run in the Alps or row on the Nile. Halfway between a gym and a video game.
The Peloton Bike
Peloton doesn’t sell sport, it sells lifestyle. Each session is designed like a show: pop, hip-hop, electro, or rock music, multi-angle cameras, perfectly timed encouragements… You almost forget you’re pedaling.
The NordicTrack Treadmill
No more jogging facing the white living room wall: welcome total immersion, between breathtaking panoramas, ultra-dynamic coaches, and cutting-edge technology.
The Bowflex Dumbbells
With these dumbbells, no more time lost screwing, unscrewing, or searching for the right weights. You switch from one exercise to another as fast as changing sets. Squats, curls, presses, rowing… all the classics are covered.
