Influences
Tourism: The ONMT launches «Shining Fes » and «Rising Ouarzazate»
Each plan is based on three axes:notoriety through the media and edutours, improvement of programming with tour operators, and strengthening of air connectivity.
For Fès, several documentaries will be broadcast on TV5 Monde, France 2, M6 and the BBC,
with commercial campaigns in France and the United Kingdom.
Trainings, workshops and actions with influencers are also planned.
Ouarzazate will be promoted as a cinema and desert destination, with audiovisual content in the United Kingdom,
a partnership with a British film, and reports on RAI 3 and Sky TV.
The city will also host major events, such as the Desert Women’s Summit and Spanish tourism conventions.
The ONMT thus confirms its willingness to treat each city as a universe in its own right, with targeted actions and local work in partnership.
