Edelman entrusts Stratëus Group with the management of its regional offer in North Africa

Edelman, a global leader in strategic communications, announces the launch of Edelman Regional Advisory (ERA), a pan-African platform aimed at supporting international institutions in their development across the African continent. In this context, Stratëus Group, based in Casablanca, has been appointed to lead the regional offer in North Africa.

This choice continues a 15-year partnership between the two organizations, according to a press release. ERA aims to combine global expertise with a deep understanding of regional contexts to offer high-impact strategies.

« Multinationals, governments, NGOs: all must now build trust to succeed in Africa. This is exactly what ERA enables – by combining our global know-how with a sharp understanding of regional realities », said Karena Crerar, CEO of Edelman Africa. She added: «This alliance aims to build strategies that generate impact, meaning, and sustainable growth».

Stratëus Group is entrusted with the leadership of North Africa, a region considered strategic due to its pivotal position between Europe, the Middle East, and sub-Saharan Africa. «Countries like Morocco and Egypt have become hubs for the automotive industry, energy, green transition, and agro-industry», emphasized Kamal Taibi, founder and CEO of Stratëus Group. He also stated that «this long-standing partnership with Edelman, based on trust and performance, now allows us to support institutions with a rigorous, contextualized, and impact-oriented approach».

Edelman Regional Advisory relies on a pan-African team of senior advisors selected for their strategic expertise, local knowledge, and ability to operate in complex environments. This setup covers more than 50 African countries.

For 15 years, Edelman and Stratëus Group have collaborated on major projects in North Africa, combining public affairs, institutional communication, crisis management, influence, and economic diplomacy, the same source continues. Thanks to this new organization, institutions will benefit from comprehensive support, combining contextual analysis, adaptation of global models, and local implementation through an integrated network at the continental level.