Kingdom
Airports 2030: ONDA Launches Its New “Let’s Take Off” Campaign
This communication campaign aims to position the Kingdom’s airports as true places of experience, in line with the ambitions set forth by the ‘Airport 2030’ strategy.
The National Airports Office (ONDA) is launching a new campaign titled “Let’s Take Off” through its brand, Airports of Morocco.
This initiative forms part of the “Airport 2030” strategy.
Its aim is to position airports as true places of experience, beyond their operational role.
The airport is portrayed as a space for living, connection, and inspiration, thus becoming a showcase for a dynamic, creative Morocco that is firmly future-oriented.
The strategy puts the passenger at the center and emphasizes seamless journeys and improved service quality.
The campaign also celebrates Moroccan youth and highlights their energy, ambition, and openness to the world.
Built around keywords such as “Enjoy,” “Explore,” “Dreams,” “Flow,” “Smile,” and “Move,” it underscores the different dimensions of the customer experience.
The rollout began on the first day of Ramadan.
It includes TV, digital, the press, and outdoor advertising, along with a radio phase to further strengthen visibility.
