International
Dua Lipa Takes Legal Action Against Samsung Over Unauthorised Image Use
Dua Lipa has filed a $15 million lawsuit against Samsung, accusing the company of using her image on TV packaging without consent and creating a false impression of endorsement. The case raises significant questions about celebrity image rights, copyright ownership, and brand exploitation in mass consumer marketing.
Dua Lipa has initiated a high‑profile lawsuit in the US against Samsung, seeking $15 million in damages over the unauthorised commercial use of her image on television packaging sold across the United States. The legal action centres on Samsung’s alleged decision to feature a photograph of Lipa—taken backstage at the 2024 Austin City Limits Festival and owned by her—on TV boxes without her knowledge, consent, or compensation. The claim argues that this use created a false impression of endorsement, exploiting her carefully managed public image and premium brand value. After becoming aware of the packaging, Lipa requested that the company stop using the image, but the complaint characterises Samsung’s response as dismissive and uncooperative. The lawsuit asserts that consumer reactions on social media demonstrate the commercial impact of the apparent endorsement, with some purchasers explicitly stating they were influenced by her image. On this basis, the case advances multiple claims, including copyright infringement, violation of California’s right of publicity, trademark infringement, and false endorsement under the federal Lanham Act. The proceedings have been filed in the Central District of California, and Samsung has not publicly commented on the allegations at the time of reporting.
SOURCE: VARIETY
